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New Electronic Menu Revolutionizes Fixed ops Automotive Dealership Accessory Business

Designed To Expand Dealer’s Share of Multi Billion Dollar Accessory Business

Accessories can skyrocket dealership profits. Customers want to personalize their vehicles and they have proven it by spending more than onaccessories. Customers want to have their vehicles customized with accessories that appeal to them. Dealers have a tremendous opportunity to fill these wants to accessorize, by making accessory sales a priority. Dealers can boost their bottom lines and build consumer loyalty by helping customers acquire the accessories that they desire for their vehicle’s.

Dealers can now increase their revenue and sales during these difficult economic times by consistently offering accessories through their service departments. The accessories business is a that has been untapped by most dealerships. Many dealers have had a difficult time breaking into the accessory market in the past. They have not had a good way to offer accessories on a consistent basis that are targeted to each customer’s vehicle. ServiceCalc has designed a solution to this dilemma, an electronic service menu that uses web based technology to create menus that are laser target to each customer’s vehicle by year and model.

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Service departments have high volumes of customers visiting each day to have their scheduled maintenance performed. Now dealerships can optimize these opportunities by easily integrating this new technology to maximize sales with this accessory selling system. Menu’s are one of the most powerful sale tools ever developed. They are a visible and printable record that combines factory maintenance with accessories and other dealer recommended services. Consistently presenting scheduled maintenance menus with accessories that match customer vehicle model and year, will increase accessory sales. Customers can visualize the accessories on their vehicle, this will drive more impulsive accessory purchases, a picture is worth a thousand words!

Service Advisors can use this powerful selling system to generate more sales and maximize dealership profitability. Consistently offering accessories and other dealership services that are customized to each customer’s vehicle by year, model and mileage intervals will quickly generate more accessory sales. An advantage of ServiceCalc’s customized menu selling program is that the dealership management team can now laser target offers to each customer. ServiceCalc’s customizable electronic sales menu application has a simple to navigate, drop down menus for Service Advisors to view and print any manufacturer’s recommended maintenance service for specific year, make, model and mileage combination as well as the dealership’s pricing for each of these services and mileage customized to each dealership. In addition, ServiceCalc™ aids service advisors in cross selling other dealership services and products including service contracts, new car test drives and other parts and service specials

The developers of Service Calc have in excess of 40 years of combined experience in automotive fixed and variable operations. We, as developers, saw the need for a simple to navigate, reasonably priced, month to month (no contract) electronic service sales menu. Dealerships and their service advisors using the Service Calc program will substantially increase service, parts and accessory sales gross, increase accessory sales with targeted accessory offers that match vehicle year and model, increase service hours per repair order by offering specials that are targeted to year, model and mileage intervals, increase extended service contract sales and keep customers coming back for covered repairs for 100,000 miles, and increase market share of new and used car sales.

Source: ArticlesBase.com